Marketing 101
Thursday, March 5th, 2009
Just a quick reminder about Marketing and Branding yourself. If you are independent/sole proprietor /self employed/ or contracted individual there a some basics about Marketing and Branding yourself.
1st Make sure you have cell phone with voice mail that when your clients call and do not get an answer from you is reassuring to them that you will receive your voice mail and you will get back to them in a timely manor. Also make sure it is Professional!
2nd When you are working for yourself and only have home office it is ok! Just because you do not have a store front does not make it unprofessional just don’t advertise it. Make sure you have a P.O Box instead. Many business do this to help cut down cost in a Slow Economy.
3rd Network like CRAZY! Cold Calling is out and meeting people face to face will always be more effective then sending out random print media or calling potential clients. Remember you are a client to someone else and would you want them to do the same to you?
I hope you take these BASIC Concepts and really use them as a Marketing Tool!
Remember “Everything is Marketing, and Marketing is Everything”