Springboard Marketing

Its so super important to remember that when Running for Office you have to Market yourself and do it well. Today is the Voting Day at University of Arkansas for ASG-Associated Student Government. How did I know? Well one of the Candidates is on campus promoting how and where to vote, his name on cups and just being the nicest guy. He (Jonathan W.) was on campus bright and early with Cups and a Smile.

It just goes to prove that Relationships are VITAL when voting. Yes the issues are important, but Im sure that the issues on campus are not as pressing as a City/State/ Federal Level. Yet I will say that knowing a person and their personality is a big swing when getting a voter.

A like-able Canidate can potentailly win more votes then a person who is well educated on the issues. Yes it is all Politics and Marketing.

Remember To Vote: vote.uark.edu

Budgets for a Website:  THIS IS VITAL for you to think of when deciding on what kind of funds that you will be spending.

• 1/3 of your Budget Developing your Website
• 1/3 on Promotion of your Website
• 1/3 on Maintenance of your Website

Have questions then Email me info@springboardmarketing.net

While dinning at Red Lobster today I had noticed that they had completely revamped their restaurant. Just a few observations:

1. They have a cleaner look, not a lot of nick-nacks and decor to make it look cluttered anymore. Its very simple and clean.

2.The other thing that they have changed the menu. They now have a lunch menu that his shorter, a little cheaper. Yet it insures that that more people can come in for lunch and get in and out quickly.

3. The other thing that really caught my EAR is that they call their servers “Sea Food Experts”. I would sure like to know how you feel about this term. Do you think they are true experts? Have they had formal training?

Let me know how you feel about this and have you had a great experience with Red Lobster?

Is it wise for small business? Not the best place to put your Marketing Dollars, but if you are going to use it as one of your Marketing Trifecta Points then here are somethings to help you:

1. Make sure that the most prominent thing on the Ad is the reason that your clients/customers need you, not your logo.
2. Make sure there is a unique selling point such as “35 years of experience”
3. You NEED TO BE ONLINE! Your business needs to be online! If not then have up-to-date contact info and as much as possible.
4. Have a Deadline- it give a since of urgency.

Let me tell you we all need a little help from time to time with our business. Check out Andrew at “Help My Business Sucks” at his website or on ITUNES for Free! Check it out, one of the videos is for sure going to have something to help out your business.

What kind of Message are you sending with your signs?

Here are a few Tips to Think of with Signage:
1. Are you communicating all that you want across? Make sure to include a vast array of people who may read your sign (aka the Dogs) .

2. Make sure to look at the most simple of things such as Spacing, Font Styles, Font Colors, Font in General and Spell Check.

3. if you have a sign with a photo on it make sure its appropriate at all angles (Hint: this may require you to make sure it does not have any adult under/over tones).

4. Test Market. Its always good to ask a few people to look over things and get their opinion. It may help you see any overlooked mistakes.

Just a quick reminder about Marketing and Branding yourself.  If you are independent/sole proprietor /self employed/ or contracted individual there a some basics about Marketing and Branding yourself.