Springboard Marketing

While dinning at Red Lobster today I had noticed that they had completely revamped their restaurant. Just a few observations:

1. They have a cleaner look, not a lot of nick-nacks and decor to make it look cluttered anymore. Its very simple and clean.

2.The other thing that they have changed the menu. They now have a lunch menu that his shorter, a little cheaper. Yet it insures that that more people can come in for lunch and get in and out quickly.

3. The other thing that really caught my EAR is that they call their servers “Sea Food Experts”. I would sure like to know how you feel about this term. Do you think they are true experts? Have they had formal training?

Let me know how you feel about this and have you had a great experience with Red Lobster?

Is it wise for small business? Not the best place to put your Marketing Dollars, but if you are going to use it as one of your Marketing Trifecta Points then here are somethings to help you:

1. Make sure that the most prominent thing on the Ad is the reason that your clients/customers need you, not your logo.
2. Make sure there is a unique selling point such as “35 years of experience”
3. You NEED TO BE ONLINE! Your business needs to be online! If not then have up-to-date contact info and as much as possible.
4. Have a Deadline- it give a since of urgency.

Let me tell you we all need a little help from time to time with our business. Check out Andrew at “Help My Business Sucks” at his website or on ITUNES for Free! Check it out, one of the videos is for sure going to have something to help out your business.