Posts Tagged ‘Branding’

Val-U-Pac Marketing

Saturday, June 20th, 2009

Is it wise for small business? Not the best place to put your Marketing Dollars, but if you are going to use it as one of your Marketing Trifecta Points then here are somethings to help you:

1. Make sure that the most prominent thing on the Ad is the reason that your clients/customers need you, not your logo.
2. Make sure there is a unique selling point such as “35 years of experience”
3. You NEED TO BE ONLINE! Your business needs to be online! If not then have up-to-date contact info and as much as possible.
4. Have a Deadline- it give a since of urgency.

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Marketing 101

Thursday, March 5th, 2009

HelloMyNameIS

Just a quick reminder about Marketing and Branding yourself.  If you are independent/sole proprietor /self employed/ or contracted individual there a some basics about Marketing and Branding yourself.

1st Make sure you have  cell phone with voice mail that when your clients call and do not get an answer from you is reassuring to them that you will receive your voice mail and you will get back to them in a timely manor. Also make sure it is Professional!
2nd When you are working for yourself and only have home office it is ok! Just because you do not have a store front does not make it unprofessional just don’t advertise it. Make sure you have a P.O Box instead. Many business do this to help cut down cost in a Slow Economy.
3rd Network like CRAZY! Cold Calling is out and meeting people face to face will always be more effective then sending out random print media or calling potential clients. Remember you are a client to someone else and would you want them to do the same to you?
I hope you take these BASIC Concepts and really use them as a Marketing Tool!
Remember “Everything is Marketing, and Marketing is Everything”

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