7 Danger Signs Your Current Marketing Plan Isn’t Working
1. Your Sales are driven mostly by price
2. Customers cannot distinguish your products or services from those of your competitors.
3. You use disconnect sales gimmicks.
4. You do not have a unified plan for imparting my message to your customers and to the trade.
5. Most of your sales come from your staff.
6. Longtime customers say, “I didn’t know you offered that.”
7. You do not have a customer or prospect database.
