Springboard Marketing

For all of you who LOVE TCBY like I do, and you live in the NW Arkansas Area you are going to have to go Vote on our chance to have TCBY come to NWA. Check out the Website and learn more about how Healthy and Yummy TCBY is.

Lets Think about what we are going to say in relation to what we are trying to communicate.

“A night to Remember” really? Thanks FailBlog

Failure is Rough. In school we are taught that failure is the absolute worst ever. Yet if You fail and learn something then is it failure?

One thing in business or life that we should learn is that Failure can be a BLESSING! It can be that one thing that pushes us to do better. It can cause us to re-examine how we got ourselves there in the first place. It can also be the one thing that causes us to re-evaluate our passion.

If we are doing anything for the wrong reasons then maybe failure was inevitable. Yet if we are truly passionate and with pure intentions then our persistence will pay off.

So the next time you loose a client, miss a deadline, fail a test, or fail at a relationship take the time to Get Up, “wipe that dirt off your shoulders” and truly learn from your mistake.

Remember: “We All Fail, Its how we Recover that separates us from everyone else. “

This is a quote from 22Squared a Marketing Company that states that “Marketing Isn’t Communication, it is Behavior. Everything you do as a brand becomes an action which leads to a relationship that pararell to human behavior.”

Think on that and Let me know your thoughts!

If you are a professional looking for a Job or a business looking for great employees we have some great tips for finding the right fit.

Everything is Electronic now days but let me say Networking is the best first impression, but if that isn’t your cup of tea then here are a few online resources.

1st What does your resume look like? I hope that you have done your research and perfected your resume. You should ask professionals to review it and see if they have any suggestions. In fact while your doing that you might just run into a job/job offer.

2nd Just a little known fact, only about 10 to 15% of jobs are online or in the news paper. The others you have to GO OUT AND LOOK FOR! So become a Job Seeker!

3rd Be organized about how your looking for a job. If you make a list of who you have applied for then you can be sure to follow up. Follow up is vital not a huge % of people follow up on sending out their resumes. This also helps you stay on track

4th Make sure you are looking at the right resources online. Career Builder, the ladders and Monster are not RELIABLE. Don’t waste your time. You have a better chance of scoring a job in the newspaper wanted adds.  What is a reliable resource? InDeed, Twitter ( yes get on twitter!), Linkedin, Simply Hired and if your looking for a PT job then Snag-a-Job. This info is great for Job Seekers and for Employers.

5th DONT GIVE UP! On those days that you have tried and tried you need to take a break and re-group. Make sure you are not getting to emotionally worn down in this process or it may come across as desperate in an interview.

6th WHICH is our last and great thought! I know you need to make money and trying to find a job can be rough, but realize that other people might have it worse. SO give back. Find a local non-profit and give back. You might find a job, a resource or a great reference for .

Have more tips? Add them to our Comments! Thanks.

I do hope your on Twitter! Its great for Business and getting to know whats going on in your community and the world. If your not on then do some research on this Micro-Blogging craze.

If you are on Twitter then here are some Twitter Do’s and Don’t s

DO Follow People from your area. Its so great to keep in touch with local Non-Profits, Events, Weather and News.

DON’T Just follow Anyone. It will cause you to not want to check on your twitter as much and it possibly encourages SPAM on Twitter.

DO Update. If you can at lease update once a day it will be a better way to be involved in your twitter Community.

DON’T Twitter CONSTANTLY! The tip I give most people is not to Twitter more then 10times in an hour.

DO contribute! When you find a helpful Blog/Link/News its a great contribution to the Twitter community! I enjoy seeing twitters about local non-profits in need and seeing what I can do to help.

DON’T over Contribute. This means don’t tell me that your in the bathroom or other inappropriate things. Twitter is a Business type of Micro-blog so keep it clean.
Have more Tips for me or want to add to the list! Then PLEASE comment! Thanks!

Budgets for a Website:  THIS IS VITAL for you to think of when deciding on what kind of funds that you will be spending.

• 1/3 of your Budget Developing your Website
• 1/3 on Promotion of your Website
• 1/3 on Maintenance of your Website

Have questions then Email me info@springboardmarketing.net

Is it wise for small business? Not the best place to put your Marketing Dollars, but if you are going to use it as one of your Marketing Trifecta Points then here are somethings to help you:

1. Make sure that the most prominent thing on the Ad is the reason that your clients/customers need you, not your logo.
2. Make sure there is a unique selling point such as “35 years of experience”
3. You NEED TO BE ONLINE! Your business needs to be online! If not then have up-to-date contact info and as much as possible.
4. Have a Deadline- it give a since of urgency.

1. Your Sales are driven mostly by price
2. Customers cannot distinguish your products or services from those of your competitors.
3. You use disconnect sales gimmicks.
4. You do not have a unified plan for imparting my message to your customers and to the trade.
5. Most of your sales come from your staff.
6. Longtime customers say, “I didn’t know you offered that.”
7. You do not have  a customer or prospect database.

Let me tell you we all need a little help from time to time with our business. Check out Andrew at “Help My Business Sucks” at his website or on ITUNES for Free! Check it out, one of the videos is for sure going to have something to help out your business.